Chapter 10
Groups
Introduction
So far, we have been considering guests mainly as individuals. However, as we have seen, many of them arrive as part of groups, either on inclusive tours, as conference delegates, or even unexpectedly as collections of passengers forced to stay overnight unexpectedly because of bad weather or technical problems.
In the last chapter we saw that these different market segments differ in terms of how far ahead they book and how much they pay. We have mentioned this kind of business at a number of other places in the text, and you should have some idea of its importance. We have also made various references to the modifications in procedures needed in the case of groups. It is now time to bring these together and ...
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