5

Strategy

“We shall either find a way or make one.”

Hannibal

In this chapter

  • Competitive position
  • Strategy
    • Generic strategies
    • Strengthening competitive position
    • Boosting strategic position
  • Strategy in a start-up
  • Strategic risks and opportunities

You have already set out the micro-economic backdrop to your business. In Chapter 3 you assessed prospects for market demand and in Chapter 4 for industry competition. Now it’s time to slot your business into that context.

How competitive is your business in each of its main segments? What is your strategy for strengthening competitiveness in key segments? Or boosting the balance of your overall portfolio of segments? What risks may you face and what opportunities can you exploit? That’s for ...

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