“Drive thy business or it will drive thee.”

Benjamin Franklin

In this chapter

  • Conclusion
  • Executive summary
  • Investment highlights

You are all but there! All that is left now are a conclusion and an executive summary. And possibly an investment highlights section. Hopefully you have saved your best until last. These must be punchy. They should knock out your backer!


This is the fun bit. All, yes, all the hard work has already been done. In each chapter you’ve had to do some serious research and thinking – about market demand, competition, strategy, resources, financials and risk.

All you need do now is take your headline conclusions from each of those chapters and weave them into a coherent storyline. One that puts ...

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