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FT Essential Guide to Making Business Presentations by Philip Khan-Panni

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3

Essential planning:getting started

In this chapter

  • The importance of your role as presenter
  • Beware relying on facts alone
  • The 4 Ps of presenting: Principles, Purpose, Planning and Pre-qualifying
  • Five key questions to focus your mind on your purpose
  • How to fact-find
  • Elevator Speech shortcut

Your business presentations will usually be about some aspect of your business, so they may be regarded as a marketing activity, and need to fit with your company’s marketing objectives. Marketing has endless definitions, but essentially it is the process of discovering what people will buy and offering it to them on terms they find acceptable.

A presentation is one of the means of delivering that offering. It has a bearing on the way the company is ...

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