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FT Essential Guide to Making Business Presentations by Philip Khan-Panni

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4

Deciding what to say

In this chapter

  • Choosing relevant content: Purpose, Audience, Topic
  • The five main types of presentation: Entertaining, Informative, Analytical, Problem Solving and Persuasive
  • The negative and positive elements of a presentation
  • Talking about what you know
  • Your role as problem solver
  • Projecting your brand values

When you come to decide on the content of your presentation, follow the simple PAT formula: Purpose, Audience and Topic. Just remember, this chapter is about content, not about structure. That will be covered in Chapter 5.

Purpose: Why are you giving the presentation, and what are you hoping to achieve through it? What is the change in thinking, attitude or behaviour that you want to bring about? How strongly ...

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