FT Essential Guide to Making Business Presentations

10

For experienced presenters

In this chapter

• The presentation wheel
• Six different kinds of presentation
• The right language
• Oratorical devices
• The emotional journey

This book is about persuasive business presentations. It is about the process of changing the way others may think about the issues you want to discuss, so that they are prepared to take the action you propose. It involves providing evidence and a well-structured case that builds on what the audience already knows and takes it on a notch, because change is not easily accomplished in giant strides. Part of the process is meeting the expectations of your listeners.

This chapter is about a level of understanding that goes beyond the mechanics of putting together a presentation ...