3
Forecasting market demand
“It’s better to have the wind at your back than in your face.”
Unattributed
In this chapter
- Sizing the market
- Forecasting market demand
- Forecasting demand for a start-up
- Market demand risks and opportunities
Do you shy away from the word micro-economics? Don’t. It lies at the bedrock of strategy, the base of the pyramid. Only once you appreciate the micro-economic context in which your firm operates and with which it interacts will you have the depth of understanding on which to build a robust strategy.
Micro-economics concerns the economic behaviour of individual units of the ...
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