8
Bridging the gap: corporate strategy
“Put all your eggs in one basket and then watch that basket.”
Mark Twain
In this chapter
- Optimising the corporate portfolio
- Creating value through mergers, acquisitions and alliances
- Building strategically valuable resources
- Corporate strategic risks and opportunities
Is yours a multi-business firm?
If so, this chapter applies to you. In Chapter 7, you sought to bridge the strategic gap through improving competitiveness in each of your businesses. That was business strategy. Now ...
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