10
The strategic plan
“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”
Jack Welch
In this chapter
Part One was the easy part. Now for the real work.
You have a strategy. Now you need to put it into effect.
Napoleon Bonaparte put it best: ‘The art of war is simple; everything is a matter of execution’.
The first step in execution is the strategic plan.
Strategy + Business Plan = Strategic Plan
A strategic plan is the first step beyond strategy development, the first step into strategy implementation.
It is no longer a helicopter view of the direction of movement. It becomes a ground-level ...
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