Introduction
“You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You’re on your own, and you know what you know. And you are the guy who’ll decide where to go.”
Dr Seuss
In this section
- Why strategy?
- What is strategy?
- What is the output?
- What is the outcome?
- What is a strategic plan?
- What is strategic planning?
- The Strategy Pyramid
- Business vs corporate strategy
Why strategy?
As Dr Seuss says for the individual, so too for the company. You guys can steer your company in any direction you choose. You’re on your own. You’ll decide where to go, what strategy to pursue.
But what is it about the word ‘strategy’ that strikes awe into the souls of the manager or entrepreneur?
Does it conjure ...
Get FT Essential Guide to Developing a Business Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
