4
Profit and Loss Business Drivers
The focus of a business, whether it be profit, service or quality, is known as the business driver.
This driver affects business performance in a variety of ways, not least financially. This chapter explores reasons for choosing one route over another and provides templates to help the non-financial manager make a more informed decision for his business and which route to choose to improve success.
Ascertaining the overall business objective
In the early stages of their existence, small businesses will have a different focus than large well-established multinationals. For instance the former may wish to break into a closed market: without reputation and history they may have to offer incentives such as credit ...
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