FT Guide to Business Training

Book description

‘This book is excellent. It stands head and shoulders above anything else I have read. If you want to be a better trainer and improve the impact you make, then I urge you to read this book today.’

 Neil Mullarkey, writer, actor, comedian and business trainer


‘I recommend that you buy this book if you are in the business of learning and development as you will learn the core fundamentals of what it takes to be a great business trainer.’


Gillian Secrett, CEO of The Møller Centre, Churchill College, University of Cambridge


 ‘It’s all here and it makes complete sense. Look no further if you want to improve the impact of your business training.  Packed with punchy, practical how tos. Even if you implement only a fraction of the book you’ll significantly improve the effectiveness of your training.’


Peter Honey, occupational psychologist, management trainer, conference speaker and co-creator of Learning Styles





The Financial Times Guide to Business Training shows you how to develop, design and deliver outstanding business training. Written by two of the UK’s leading business trainers and based on extensive research into what the best trainers say and do, this book:  

· Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments

· Provides a comprehensive resource of ideas, tools and approaches

· Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery

· Reveals the secrets of outstanding business training so that you can improve your reputation and results

· Answers commonly asked questions

· Offers support on your training journey via www.ftguidetobusinesstraining.com




Product information

  • Title: FT Guide to Business Training
  • Author(s): Tom Bird, Jeremy Cassell
  • Release date: May 2013
  • Publisher(s): FT Publishing International
  • ISBN: 9781292003801