FT Guide to Gurus Strategy

Book description

Tom Peters, Steve Jobs, Peter Drucker, Malcolm Gladwell, Jack Welch...These are just some of the gurus featured in this 20-minute speed-read on the biggest movers and shakers in management thinking. Quick, fun, self-contained. This is the perfect way to get a solid grounding into management literature without the backache. The FT Guide to the Gurus: Strategy is structured into four areas, each of which contains ideas from four well known strategy gurus. Goals and Objectives, Business Strategy, Corporate Strategy, Innovation. Learn more about their big ideas and find out how they can change the way you do business today.

Product information

  • Title: FT Guide to Gurus Strategy
  • Author(s): Vaughan Evans
  • Release date: November 2013
  • Publisher(s): FT Publishing International
  • ISBN: 9781292009292