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Full Engagement! by Brian TRACY

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CHAPTER SIXCreate That Winning Feeling

“Cherish your visions and your dreams, as they are the children of your soul, the blueprints of your ultimate achievement.”

—NAPOLEON HILL

Because of the powerful needs for self-esteem and self-efficacy, each person has a deep-down need to perform well, to succeed, to get results, and to feel valuable and effective. In short, almost everyone wants to feel like a “winner.” Of course, people want to satisfy their dependency needs by being part of a team and a company. But at the same time, they want even more to satisfy their autonomy needs, their needs for independence, by achieving results for which they are personally responsible and personally acknowledged. They want to be on a winning team, but they want ...

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