Full Steam Ahead!, 2nd Edition

Element 2: Picture of the Future

The following day I met with Jim bright and early.

“Having a purpose really does make a vision come alive,” I said, reflecting on my experience with the accounting department clarifying our purpose. “But it seems to me there’s more to vision than purpose. A purpose explains who you are and why you exist, but it doesn’t explain where you’re going.”

“Yes,” Jim replied. “A clear vision has to talk about going somewhere.”

“What about the Apollo Moon Project?” I wondered. “Some people use it as an example of a vision.”

“You mean to put a man on the moon by the end of the 1960s? That was a real statement of a destination,” said Jim.

“Yes. Alex is studying this in school right now. ...