At our next meeting, Jim and I reflected on all the things we’d learned about vision. We were feeling pleased with ourselves.
“I think we’ve finally uncovered the key elements,” Jim said.
The three key elements of a compelling vision: Significant Purpose A Picture of the Future Clear Values
“Would it be a compelling vision if it didn’t have all three elements?” I wondered.
“I don’t think so,” Jim replied. “In the example of the Apollo Moon Project, NASA certainly had a clear picture of the end result, even though the process to achieve it was not clear. The picture focused NASA’s energy, and its people accomplished amazing results—all because of the powerful picture of the future. But since that time, they have never re-created ...