CHAPTER 5

Sustaining Energy to Rise Above Number One

Getting Beyond the Traps

While the last three chapters have shown how you can boost your company’s energy and avoid getting caught in the complacency, corrosion, and acceleration traps, this chapter explores how to move beyond these traps altogether, toward sustaining your company’s energy over the long haul. How can successful companies, organizations that are already top in their industries, stay agile and keep growing or changing? How can they rise above number one?

In some ways, this chapter particularly builds on what we learned in chapter 2 about escaping the complacency trap and energizing the company. Certainly, it’s about avoiding complacency—but because it’s about sustaining that ...

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