Chapter 8

Making a Habit of Compliance

On a dark Saturday in September 2017, Hurricane Irma surged through Miami Beach. Streets flooded, construction cranes toppled, and 130 mph winds threatened walls, roofs, and trees across the city. Spin-off tornados materialized and vanished on the beach, spitting sand from the ocean to the sky. And through it all—shirtless, in a black headband and a pair of worn sneakers—a 67-year-old man went for his afternoon jog.

Three months earlier, the citizens of Atlanta, Georgia, woke to a pristine Fourth of July holiday, with light cloud cover and a refreshing breeze. Sixty thousand of them had paid the registration fee for the famous Peachtree Road Race, the largest 10k run in the world. They had been planning ...

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