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Fully Compliant: Compliance Training to Change Behavior
book

Fully Compliant: Compliance Training to Change Behavior

by Travis Waugh
June 2019
Intermediate to advanced content levelIntermediate to advanced
232 pages
5h 24m
English
Association for Talent Development
Content preview from Fully Compliant: Compliance Training to Change Behavior

Chapter 10

Branding, Measurement, and Other Ways to Make or Break Your Compliance Program

In the 1980s, Texas had a litter problem. Highways were strewn with trash, garbage cans were ignored, and the Texas Department of Transportation (TxDOT) was spending $20 million a year to clean it all up.

The state tried to fight the trash problem with laws, warning signs, brochures, and marketing ploys, but for years nothing worked. They simply hadn’t found the right message.

Then, in 1985, TxDOT asked a marketing firm how they would combat the problem. The clever firm conceived a broad campaign around a single, simple phrase: “Don’t Mess With Texas.” The words soon became a sort of unofficial state slogan—and one of the most successful advertising taglines ...

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Publisher Resources

ISBN: 9781947308350