Chapter 5

Analyzing a Company’s Profitability Using the Income Statement

IN THIS CHAPTER

Bullet Understanding what a company’s profit is and how it’s reflected on the income statement

Bullet Finding out why learning to analyze the income statement is key to fundamental analysis

Bullet Digging into how to read an income statement and to understand a company better

Bullet Discovering how to compare a company’s reported profit to what is expected

In everything from sports to school, you’ve probably been trained to measure results. At the end of the game or class semester, you either get a score or grade that determines how well or poorly you did, and how you measured up to expectations and ranked against your peers.

When you measure the success of a company, you really don’t do anything differently than when you gauge the results of last night’s basketball game. Fundamental analysts carefully evaluate a company’s income statement to see how well the company did, examining how much money it brought in, how much it spent to operate, and the final amount of profit it generated.

Companies lay out all of their critical ...

Get Fundamental Analysis For Dummies, 3rd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.