12. Your Assets

Principle: You must identify and use your nonmonetary assets to achieve your goals.

I often begin my seminars by asking people if they believe they are wealthy. The majority of people don’t raise their hands because they don’t believe they possess enough money to be considered wealthy. You might not have much money, but did you know that you have assets that you can exchange for money? The truth is money isn’t the only asset that has value. You are likely sitting on assets that are more valuable than money because of the potential to convert them to cash is unlimited. Anything tangible or intangible that can be owned or controlled to produce value, and that is held to have positive economic value, is considered an asset. Think ...

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