Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management

1. What Is This Thing Called Entrepreneurship?

1.0 Introduction

Pick up any newspaper or business publication anywhere in the world today, such as the Financial Times, New York Times, Singapore’s Straits Times, the Sydney Morning Herald, or the Economist, and you are likely to find an article in which a politician or an economist is stating how important entrepreneurship is to the nation and that we need more entrepreneurs to ensure economic growth and prosperity. In these same publications you will also find other stories about entrepreneurs themselves. Most of us will ignore the economist’s or politician’s pontifications and focus our attention on those compelling stories about the valiant entrepreneurs and their uphill battles to create ...