5. It Is All About Building a Better Mousetrap: Product and Service Development
5.0 Overview
A thinker sees his own actions as experiments and questions—as attempts to find out something. Success and failure are for him answers above all.
Perhaps no quote captures the critical task of developing a viable product or service better than this one by the great German philosopher, Friedrich Nietzsche. Every product or service will evolve as you refine them. Sometimes the change will be an improvement worth keeping and others may be too expensive to commercialize or they may be just not useful to the end user. There is an old adage that many engineers overbuild. We wonder how many of us who use Microsoft’s PowerPoint or Word regularly use all of ...
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