CHAPTER 6: RESPOND TO CUSTOMER PULL
Introduction
Imagine you are running a sandwich shop. At the start of each day you could use all your ingredients and create lots of sandwiches – you would then be ready for any customers and be able to serve them immediately. The downside is that you don’t know exactly what the customers want to order – so you may have used the wrong ingredients to meet demand – for example you may have made lots of ham and cheese sandwiches and then a bus load of vegetarians arrive wanting only cheese! You would be left with a lot of stock at the end of the day that you needed to dispose of – leading to unnecessary waste.
Alternatively, you could prepare a small stock of your bestselling sandwiches, and then make the sandwiches ...
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