By the end of this chapter, you should be able to:
• Name a five-step organizing procedure.
• Use the first three steps of this procedure.
• Name four brainstorming techniques.
• Distinguish how research in the business world differs from research in the academic world.
• Be able to name at least four generic headings used in business writing.
“Pay me now, or pay me later.”
—TV ad for automotive service
How often have your received a letter, memo, or report and had to read the ending in order to figure out what the document was about? Why do so ...