Upon completion of this chapter, you should be able to:

  1. Use the new forms of electronic media for the communication properly.

  2. Learn the culture of telephonic conversation.

  3. Develop job-related skills to successfully write CVs, application letters, attend interviews, participate in group discussions, and make effective presentations.

  4. Learn business etiquette of meeting and interacting with people for developing goodwill.

  5. Learn the strategies of successful negotiations.

  6. Develop the art of public speaking.


In business, the use of telephone, voice mail, phone conferencing, video conferencing, cell phones, and e-mail occurs in accordance with the need and purpose of the communicator. Since the communicators in these situations ...

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