Fundamentals of Communications and Networking, 3rd Edition

Introducing Organizational Communication Challenges

Each type of organization encounters many similar communications challenges, but also those that are specific to their environment. All organizations need to support communication among employees, customers, and partners. Regardless of organization size or purpose, three types of communication challenges tend to be shared by all:

• Being “off the air”—Consumers and partners in today’s society assume that active organizations communicate regularly. With nearly constant communication being so easy and inexpensive, the expectation is that a lack of communication equals a lack of interest, or worse yet, that your organization may have vanished. For customers and partners that rely on an organization, ...