Ernest Adams is a game design consultant and part-time professor at the University of Uppsala Campus Gotland in Sweden. He lives in England and holds a Ph.D. in computer science from Teesside University for his contributions to the field of interactive storytelling. Dr. Adams has worked in the interactive entertainment industry since 1989, and he founded the International Game Developers’ Association in 1994. He was most recently employed as a lead designer at Bullfrog Productions, and for several years before that he was the audio/video producer on the Madden NFL line of football games at Electronic Arts. His professional website is at www.designersnotebook.com.