Proven Pedagogical Framework

We have developed several distinctive features throughout the book to aid student learning. The pedagogical features included in our text are as follows:

CHAPTER OPENER VIGNETTES

Each chapter begins with a vignette that describes a real company or personal application. The vignettes illustrate concepts that will be presented in the chapter and are meant to heighten student interest, motivate learning, and demonstrate the real-life relevance of the material in the chapter.

LEARNING OBJECTIVES

The opening vignette is accompanied by learning objectives that identify the most important material for students to understand while reading the chapter. At the end of the chapter, the Summary of Learning Objectives summarizes the chapter content in the context of the learning objectives.

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LEARNING BY DOING APPLICATION

Along with a generous number of in-text examples, most chapters include several Learning by Doing Applications. These applications contain quantitative problems with step-by-step solutions to help students better understand how to apply their intuition and analytical skills to solve important problems. By including these exercises, we provide students with additional practice in the application of the concepts, tools, and methods that are discussed ...

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