CHAPTER9
Digital Marketing Execution Elements
LEARNING OBJECTIVES
After studying this chapter, you will be able to:
- Describe the types of revenue generation models and explain the importance and four pillars of customer loyalty management
- Understand the concepts of DRIP marketing and the five-step plan for engaging in successful advocate marketing
- Explain management of electronic payment systems and digital payment solutions along-with gaining knowledge of how firms are managing digital e-services and selling through cybermediaries
- Understand the challenges of e-commerce implementation which include internal, external and consumer specific challenges
CASE STUDY Info Edge India: Betting on Investments for Growth
The last half-decade ...
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