Define digital marketing and differentiate it from traditional ‘e-models’ like e-business and e-commerce
Outline the underlying technology and frameworks within which digital marketing operates and gain an understanding of digital transformation models
Describe the structure of digital marketing, opportunities, applications, business modes and challenges
Understand key components and application of ASCOR Digital Marketing Framework across multiple stakeholder scenarios
CASE STUDY Flipkart: Heralding Indian E-commerce
Flipkart, the poster boy of digital entrepreneurship and flagbearer ...
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