CHAPTER 9

Digital Marketing Execution Elements

LEARNING OBJECTIVES

After studying this chapter, you will be able to:

  • Describe the types of revenue generation models and explain the importance and four pillars of customer loyalty management
  • Understand the concepts of DRIP marketing and the five-step plan for engaging in successful advocate marketing
  • Explain management of electronic payment systems and digital payment solutions along-with gaining knowledge of how firms are managing digital e-services and selling through cybermediaries
  • Understand the challenges of e-commerce implementation which include internal, external and consumer specific challenges

CASE STUDY Info Edge India: The Story of Real Jobs

Which one website an Indian ...

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