CHAPTER 12
STRATEGIC RISK
RISK QUOTE: There is no reason anyone would want a computer in their home.
—KEN OLSEN, PRESIDENT, CHAIRMAN, AND FOUNDER OF DIGITAL EQUIPMENT CORPORATION, 1977
RISK QUOTE: 100 percent of the shots you don’t take don’t go in.
—WAYNE GRETZKY, PROFESSIONAL HOCKEY PLAYER
FedEx
FedEx shipped more than three million packages a day in 2013. It served 200 countries with 640 airplanes, 1,200 stations, and 50,000 vehicles, and it employed 160,000 people. Rob Carter was the chief information officer of FedEx. He was asked the question, “What business are you in?” How do you think he answered?
Answer
Not the shipping business. Not the package delivery industry. He said, “FedEx engineers time.” As the world shrinks and changes, ...
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