Appendix. Designing to Appeal to Particular Groups

In the concept stage of game design, you must choose a target audience for your game, and throughout development you must keep that audience in mind. This appendix briefly addresses some design considerations you should take into account if you want to appeal to three groups long underserved by the game industry: adult women, children generally, and girls specifically. We also briefly discuss accessibility issues for players with disabilities of various kinds, as well as resources for further research. If you plan to design with these groups in mind, it pays to give extra thought to, and do extra research on, their needs and interests.

Reaching Adult Women

But what if the player is female? ...

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