1. Managers’ personnel and other decisions should be consistent with the goals that cascade down from the firm’s overall strategic plan. Those goals form a hierarchy, stemming from the president’s overall strategic goals and filtering down to what each individual manager needs to do to support that overall company goal. The management planning process includes setting an objective, making forecasts, determining what your alternatives are, evaluating your alternatives, and implementing and evaluating your plan.

  2. Each function or department in the business needs its own functional strategy; ...

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