CHAPTER 1
Globalization
LEARNING OBJECTIVES
After reading this chapter, you should be able to:
- Understand the fundamental concepts and features of globalization
- Comprehend the different elements of globalization
- Assess the impact of globalization
- Examine current trends in the process of globalization
JOURNEY OF THE WIMBLEDON TENNIS BALL
Wimbledon is the oldest tennis tournament in the world. It is one of the four Grand Slam tournaments and the only one still played on a grass court. The tournament is synonymous with all things British—the royalty, strawberries and cream and the legendary summer.
At the heart of the tournament is the little green ball manufactured by British MNE Slazenger, which travels more than 50,000 miles before ...
Get Fundamentals of International Business, 5th Edition by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
