CHAPTER 15

Global E-commerce

LEARNING OBJECTIVES

After reading this chapter, you should be able to:

  • Outline the foundations of e-commerce
  • Confirm the principles underlying e-commerce
  • Determine the origins of the Internet
  • Outline the role of the Internet in business and commerce

THE CHANGING ONLINE MARKETPLACE

E-Commerce retailers Flipkart, Amazon, and Jabong are adopting new corporate structures to comply with the modified FDI policy in India. In a major policy revision, the government allowed 100 per cent foreign direct investment (FDI) in e-commerce under the ‘marketplace model’.

The policy document clearly distinguishes between the ‘market place model’ which is permitted and the ‘inventory model’ which is not permitted in the ...

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