Preface to the Fifth Edition
This is the fifth edition of the textbook on international business, developed according to the syllabus requirements of Delhi University. The book is an introduction to the dynamic field of international business and aims to give students a comprehensive coverage of all aspects of the subject by linking concepts, theories, and frameworks with real-life cases and examples. The book also incorporates latest developments like the Paris Agreement and USMCA to introduce complex topics in global environmental issues and regional economic integration. It uses the story of the Wimbledon tennis ball to introduce students to the complexities of globalization and international business, and brings out the interconnected nature ...
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