Fundamentals of Management, 11/e

Importance of Sustainability to the Manager’s Job

BMW is probably not a company that comes to mind in a section describing sustainability. Yet, BMW, the iconic German manufacturer of high-performance luxury autos, is making a huge bet on green, wired cars for those who reside in cities.31 Its all-electric car is unlike anything that BMW—or any other car manufacturer—has made. The car’s weight-saving, carbon-fiber body is layered with electronic services and smartphone apps ready to make life simpler and more efficient for the owner and better for the planet. Company executives recognized that it had to add products that would meet the challenges ...