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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

Importance of Sustainability to the Manager’s Job

Photo shows the Recycle logo, comprising three bent green arrows forming a triangle. BMW is probably not a company that comes to mind in a section describing sustainability. Yet, BMW, the iconic German manufacturer of high-performance luxury autos, is making a huge bet on green, wired cars for those who reside in cities.31 Its all-electric car is unlike anything that BMW—or any other car manufacturer—has made. The car’s weight-saving, carbon-fiber body is layered with electronic services and smartphone apps ready to make life simpler and more efficient for the owner and better for the planet. Company executives recognized that it had to add products that would meet the challenges ...

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Publisher Resources

ISBN: 9780135175156