Not Sold Out Topic: External environment/trends
Competitors in the movie theater industry had hoped that they were through the challenges they’d faced during the economic downturn. Box office revenue (the amount of money generated through movie ticket sales) has been on a roller coaster: 2014, it was $10.36 billion; 2015, $11.13 billion; 2016, $11.38 billion; and 2017, $11.07 billion.60 The numbers of people going to see a movie continue to stall. So, the industry has tried to pump up revenue with high-profile movies, higher ticket prices, and premium amenities.
The number of movie screens in the United States totals a little over 40,000.61 Together, the three largest movie theater chains in the United States account for almost 25,000 screens—and ...
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