What Strategic Weapons Do Managers Have?
If it’s the Christmas/holiday season and you’re a female between the ages of 25 to 54, you know where to turn for feel-good holiday movies. Yes, one of the Hallmark Channels. In 2018, between October–January, the company that owns the Hallmark-branded channels (Crown Media Family Network) premiered 34 new and original holiday movies. Each year’s original (and rerun) movies have a sure-fire formula for success: “a quaint small town, flirtatious tree decorating, and snow.” And the strategy works! The ratings among adult viewers under the age of 50 continue to grow. Company executives obviously understand how to successfully manage its various strategies in today’s entertainment environment.20
In today’s ...
Get Fundamentals of Management, 11/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
