Using Tech to Sell Pizza Topic: Technology and strategy
Since 2008, Domino’s Pizza has fanatically pursued any and every possible “digital doodad” to sell pizza. Here’s a brief timeline showing the company’s progressive investment in technology:77
2008 Pizza Tracker, a system to track pizzas on their way to their destination
2013 Domino’s Live, a camera live-streaming from a store kitchen in Salt Lake City
2014 An app that let customers order and pay from their Ford vehicle
2014 Dom, the Siri-like, order-taking voice, making online ordering more conversational
2015 DXP, a retrofitted subcompact, designed to keep up to 80 pizzas warm
2016 AnyWare ...
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