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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

What Is Disruptive Innovation and Why Is Managing It So Important?

  1. 6-5 Explain what disruptive innovation is and why managing it is important.

Twenty-five years ago, every Main Street in the United States had a bookstore. Chains like Barnes & Noble and Borders had hundreds of locations. In addition, there were literally thousands of small, family-owned bookstores scattered across America. Then, along came Amazon.com. Amazon offered book buyers a million-plus titles at super-low prices, all accessible without leaving the comfort of home. Amazon single-handedly disrupted the brick-and-mortar bookstore. And it continues to disrupt retail, health care, trucking, and even possibly banking.

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Publisher Resources

ISBN: 9780135175156