What Is Disruptive Innovation and Why Is Managing It So Important?
6-5 Explain what disruptive innovation is and why managing it is important.
Twenty-five years ago, every Main Street in the United States had a bookstore. Chains like Barnes & Noble and Borders had hundreds of locations. In addition, there were literally thousands of small, family-owned bookstores scattered across America. Then, along came Amazon.com. Amazon offered book buyers a million-plus titles at super-low prices, all accessible without leaving the comfort of home. Amazon single-handedly disrupted the brick-and-mortar bookstore. And it continues to disrupt retail, health care, trucking, and even possibly banking.
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