Fundamentals of Management, 11/e

What Are the Implications of Disruptive Innovation?

Disruptive innovation has the potential to upend entrepreneurs, corporate managers, and even your own career plans. Let’s take a look at what the future might hold for each.

For Entrepreneurs

Think opportunity! Entrepreneurs thrive on change and innovation. Major disruptions open the door for new products and services to replace established and mature businesses. If you’re looking to create a new business with a large potential, look for established businesses that can be disrupted with a cheaper, simpler, smaller, or more convenient substitute. We’ll look more closely at the entrepreneurial process in the next chapter.

For Corporate Managers.

For managers in large, successful businesses, ...