What Is the Context of Entrepreneurship and Why Is It Important?
7-1 Define entrepreneurship and explain why it’s important.
When you think of software start-ups, you, like most people, probably think of software focused on knowledge workers—employees who use spreadsheets, presentation software, communication tools, etc. But the newest surge in programs for mobile devices focuses on the blue-collar workforce.1 And believe it or not, that’s a pretty big market! Some 113 million workers who, until recently, relied on desktop programs or paper and pencil are now able to be more productive with technology. New mobile-based software start-ups are targeting people in occupations such as plumbing, contracting, garage-door installation, and other field-services. ...
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