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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

What Happens in the Entrepreneurial Process?

Starting and managing an EV involves four key steps:

1 Exploring the Entrepreneurial Context

The context includes: current economic, political/legal, social, and work environments.

Why is each of these important to look at? Because they help an entrepreneur:

Photo shows a woman standing in front of a blackboard and smiling with her index finger raised. On the board are several images denoting a cloud, an idea, a bar graph, money, and so on.

Viacheslav Iakobchuk/Alamy Stock Photo

  • Determine the “rules” of the game and which decisions and actions are likely to lead to success.

  • Recognize and confront the next critically important step in clarifying the EV. . . STEP 2!

2 Identifying Opportunities and Possible Competitive Advantages

MORE on this . . . . coming soon . . . see the Planning ...

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Publisher Resources

ISBN: 9780135175156