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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

What’s Involved in Planning New Ventures?

  1. 7-2 Explain what entrepreneurs do in the planning process for new ventures.

Although pouring a bowl of cereal may seem like a simple task, even the most awake and alert morning person has probably ended up with cereal on the floor. (Have you ever done that?!) Philippe Meert, a product designer based in Erpe-Mere, Belgium, came up with a better way. Meert sensed an opportunity to correct the innate design flaw of cereal boxes and developed the Cerealtop, a plastic cover that snaps onto a cereal box and channels the cereal into a bowl.17

The first thing that entrepreneurs like Philippie Meert must do is to identify opportunities and possible competitive advantages. Once they’ve identified the opportunities, ...

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Publisher Resources

ISBN: 9780135175156