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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

How Should Entrepreneurs Research the Venture’s Feasibility?

It’s important for entrepreneurs to research a venture’s feasibility by generating and evaluating business ideas. EVs thrive on ideas. Generating ideas is an innovative, creative process. It’s also one that will take time—not only in the beginning stages of the EV, but throughout the life of the business. Where do ideas come from?

Where do entrepreneurs say their idea for a business came from?23

  • 34.3 percent said sudden insight/chance

  • 23.5 percent said following a passion

  • 11.8 percent said a suggestion or collaboration

  • 10.8 percent said market research

  • 7.8 percent said “other”

Generating Ideas

Entrepreneurs cite unique and varied sources for their ideas. In another survey, 60 percent ...

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Publisher Resources

ISBN: 9780135175156