Fundamentals of Management, 11/e

How Do Managers Communicate Effectively?

1. 14-1 Describe what managers need to know about communicating effectively.

Poor communication can cost a business up to $5,200 per employee each year!2

A survey of employees found that the skill managers most need to improve is communication.3

Another employee survey found that over half the respondents said their workplace communication was “less than great.”4

The importance of effective communication for managers cannot be overemphasized for one specific reason: Everything a manager does involves communicating. Not some things but everything! A manager can’t formulate strategy or make a decision without information. That information has to be communicated. Once a decision is made, communication must again ...