April 2015
Beginner
480 pages
107h 32m
English
14-3 Discuss contemporary issues in communication.
“Pulse lunches.” That’s what managers at Citibank’s offices throughout Malaysia used to address pressing problems of declining customer loyalty and staff morale and increased employee turnover. By connecting with employees and listening to their concerns—that is, taking their “pulse”—during informal lunch settings, managers were able to make changes that boosted both customer loyalty and employee morale by more than 50 percent and reduced employee turnover to nearly zero.35
Being an effective communicator in today’s organizations means being connected—most importantly to employees and customers, but in reality, to any of the organization’s stakeholders. ...